"We need to make a cherry candy that stands out from all other cherry candies. How do we do that?"
"Oh, I know! We could make them look exactly like mints."
"I don't know..."
"No, it'll be great! See, people will be expecting a mint, and then they'll get a cherry candy and be pleasantly surprised!"
Now, I ask you, who in the world could possibly be expecting a mint and then get cherry and be happy about it?